We cannot allow our brand to be abused!

The estate of MLK wants a share of proceeds from merchandise showing MLK and Obama. I don't know why I find that so offensive. Especially when they use the term "Brand"!

Isaac Newton Farris Jr., King's nephew and head of the nonprofit King Center in Atlanta, said the estate is entitled to hundreds of thousands of dollars in licensing fees - maybe even millions.

"Some of this is probably putting food on people's plates. We're not trying to stop anybody from legitimately supporting themselves," he said, "but we cannot allow our brand to be abused."

[source]